Marketing Objective
Promote the presentation of the Seraglio Ballet, a full-scale Middle Eastern dance production, through a multi-channel marketing and media relations campaign.
Promotional Trailer
Here is a promotional trailer created by Mandali Media to promote Seraglio Ballet. This dynamic trailer captures the essence of the production, blending mesmerizing dance sequences and stunning visuals to bring the story to life. Featuring highlights from the production’s breathtaking performances, rich costumes, and dramatic staging, the trailer immerses viewers in the world of Seraglio, enticing audiences and industry professionals alike to experience this captivating production.
Social Media Graphics
Our social media promotions and reels were key in building excitement for Seraglio Ballet, generating widespread engagement and momentum. We created a buzz that resonated with audiences through visually captivating content showcasing the dancers, costumes, sneak peeks, and behind-the-scenes moments. Cast members, supporters, and followers eagerly shared the posts across social media, expanding the production’s reach organically. This heightened enthusiasm ultimately contributed to a sold-out event, demonstrating the power of strategic digital marketing and user generated content in driving audience engagement and ticket sales.
Reels
Candid interviews with the Seraglio producer and cast and brief glimpses of the production helped engage followers and attract attention to the event. These behind-the-scenes moments gave audiences an inside look at the passion and artistry behind the ballet, making them feel more connected to the performers and the story. This approach fueled excitement, encouraged platform shares, and contributed to the event’s sold-out success.
Press Articles
Our carefully crafted press release and compelling pitches led to extensive press coverage, securing interviews with and reviews from Santa Barbara’s most elite outlets and journalists. This media attention helped elevate Seraglio Ballet’s profile, attracting a wider audience and contributing to its highly anticipated and well-attended performance.
We crafted and sent out a press release to all the major outlets in Southern and Central California
An interview with the Santa Barbara Independent was coordinated in response to a pitch we sent to the Events Editor.
Review in the Santa Barbara Independent
We coordinated an interview with the Montecito Journal in response to a pitch we sent to Events Columnist Steven Libowitz.
Review by Steven Libowitz in the Montecito Journal
Quote from the press release from Seraglio Ballet's director and producer, Alexandra King
Promotional Photo Shoot
Mandali Media coordinated a stunning promotional photo shoot featuring the renowned Seraglio Ballet cast members at California's iconic Santa Barbara Courthouse. Photography by Esteban Marin Photography.
Achievements
- Social Media - Promoted events with engaging social media content, promotional trailers, and reels,and paid ads, which helped gain a substantial following and increase audience engagement.
- Influencer Campaigns - Developed successful co-marketing campaigns with cast members, celebrities, and influencers.
- Media Relations - Wrote an effective press release that was picked up by major media outlets throughout California and beyond and a convincing pitch that landed feature articles and interviews in the Santa Barbara Independent and Montecito Journal.
This resulted in:
- Sold out theater and a standing ovation.
- Rave reviews and accolades.
- Notoriety throughout Southern California.
- Other production opportunities.
Client Testimonial
"Sandhya/Mandali Media was the driving force behind Seraglio’s success! Their brilliant social media campaigns, eye-catching ads, and powerhouse PR secured major media coverage—including a Santa Barbara Independent feature—creating a buzz that led to a sold-out theater and widespread acclaim.
But she didn’t stop there! A masterfully crafted media kit, pitch deck, and stunning promotional trailer are fueling ongoing fundraising efforts, expanding our reach, and unlocking incredible new production opportunities. I can’t recommend her enough!"
— Alexandra King
Producer, Seraglio Ballet